How Microsoft Bing Works Bing vs. Google You've heard it all before. It's the most overused axiom in any event where the underdog takes on the top dog: David versus Goliath. The underdog rarely has a chance and almost never pulls off the improbable upset. That's sort of the case with Bing. With Google as the top dog of search engines, no company outside of Yahoo has been able to muster much of a challenge. Search is Google's bread and butter. Microsoft, on the other hand, is much more diverse. But Google's single focus has rewarded it with the largest piece of the pie. Microsoft's Windows Live Search was a search engine that went along with the company's other Live-brand-named products. Live Search wasn't a dedicated search, or in Bing's case, decision engine, and couldn't compete with Google. That's why Microsoft built Bing. To compete with the Google juggernaut, Microsoft ja...
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